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2 Surefire Ways To
Maximize Your Adsense Earnings |
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Most webmasters know that Adsense generates a sizeable
source of additional advertising income. That is why
most of them use it to go after high paying keywords.
They have with them the lists that tells what the
keywords are and have already used various methods of
identifying them. And yet, after putting up these
supposed-to-be high paying keywords into their pages,
the money they expected to come rolling in is not really
coming in.
What is it that they are doing wrong?
Having the pages is with the proper keywords is one
thing. But driving visitors to those pages is another
matter and often the factor that is lacking.
The thing is, to get visitors to your high paying
keyword pages, you need to optimize your site
navigation.
Stop for a moment and think about how visitors are using
your website. After a visitor has landed on a certain
page, they have the tendency to click on another page
that sounds interesting. They get there because of the
other links that appears on a page that they initially
landed on. This is site navigation. It is all about
enabling visitors to move about your site. And one way
of maximizing your Adsense earnings.
A typical website have menu links on each page. The
wording on these links is what grabs a visitor’s
attention and gets them to click on one of the links
that will take them to another page of that website.
Links that have “free’ or “download” are oftentimes good
attention-grabbers.
This navigation logic can also be applied to driving
traffic to your high paying pages. There are some
websites that are getting a lot of traffic from search
engines, but have low earnings. The trick is to try and
use come cleverly labeled links to get the visitors off
that pages and navigate them to the higher earning ones.
This is one great way of turning real cheap clicks to
real dollars.
Before you begin testing if this same style will work
for you and you website, you need to have two things.
Something to track and compare and some high earning
pages you want to funnel your site traffic to. An option
is to select a few of your frequently visited pages.
This is ensuring fast result to come by.
Now, the next thing to do is think of ways to get
visitors viewing a particular page to try and click on
the link that will take them to your high earning pages.
Come up with a catchy description for that link. Come up
with a catchy and unique description for the link. Think
of something that people do not get to see everyday.
That will trigger their curiosity enough to try and see
what that was all about.
You can also use graphics to grab your readers’
attention. There is no limitation to what you can do to
make your link noticeable. If you are after the success
of your site, you will do everything it takes just to
achieve that goal. Just be creative. As far as many
Adsense advertisers are concerned, there are no written
and unwritten laws to follow regarding what they write.
Just as long as you do not overstep the guidelines of
the search engines, then go for it.
Also remember that it is all about location, location
and location. Once the perfect attention grabbing
description has been achieved, you have to identify the
perfect spot on your page to position that descriptive
link to your high paying page.
There is nothing wrong with visiting other websites to
see how they are going about maximizing their site
navigation. “Hot pages” or “Most read” lists are very
common and overly used already. Get to know the ones
that many websites are using and do not try to imitate
them.
Another way of doing it is to try and use different
texts on different pages. That way you will see the ones
that work and what does not. Try to mix things around
also. Put links on top and sometimes on the bottom too.
This is how you go about testing which ones get more
clicks and which ones are being ignored.
Let the testing begin. Testing and tracking until you
find the site navigation style that works best for you
site.
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