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What You Must Know About Google's
Terms Of Service |
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When you install a piece of software, you usually get an
End User License Agreement that you're supposed to read
carefully. You're then supposed to click a button to
show that you've read it all through, understand it and
agree with every word.
If anyone but the lawyers who write these things has ever read them I'll
eat my hat.
Most people just click and move on.
The Google Terms of Service are different.
Before you put Google's AdSense code on your website,
you must read the Terms of Service carefully.
I'm not just saying that to protect myself legally; I'm
saying that to protect your income.
Google's terms are strict but sensible.
They stop people from talking users who have no
intention of buying from an advertiser into clicking on
an ad.
They protect advertisers from having their sites
promoted in places with objectionable content.
And they stop publishers from playing around with the
code.
For more Google AdSense tips, visit
AdsenseSecrets
That last point is important.
One of the biggest reasons that people get banned from
Google is that they play around with the code to improve
the way their ads look.
They get a bit too smart and think they can do a better
job than Google.
That's a terrible mistake.
If you break the Terms of Service - even accidentally -
you could find yourself banned for life.
That's the loss of all your AdSense revenues because of
one silly mistake.
The fact is, there are lots of perfectly legitimate
strategies that you can use to change the way your ads
look.
Google itself provides a whole box of tools that you can
use - and you should use them.
It's precisely how you use those tools that will
determine whether or not your site brings in pennies or
bucketloads of bucks.
For more Google AdSense tips, visit
AdsenseSecrets
In fact, there are so many ways that you can change the way your ad looks
that there's no need to touch the code at all.
That doesn't mean you can't use code at all though.
One way to increase your click-throughs is to put the
code inside a table so that the ads make a better
impression on the page.
Is that in line with Google's Terms of Service?
You bet - provided you know how or do it right.
And you can bet that it will have a great effect on your
click-throughs and your revenues.
For more Google AdSense tips, visit
AdsenseSecrets
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