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What You Need To
Know About AdSense Stats |
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When it comes to building great revenues on AdSense,
nothing is more important than following your stats.
The effect of any change you make to your site, to the
positioning of your ads or to their layout or color is
going to have a direct impact on the behavior of your
users.
That's going to be clear in your stats.
You'll see it in your click-through rate and you'll see
it most importantly in your revenues.
You need to check your stats regularly.
A week after you've made a change to the way your site
looks, you should check back in to see what that change
did... and whether it brought you more money or less.
For more Google AdSense tips, visit
AdsenseSecrets
But your stats won't tell you everything.
They might tell you whether or not you've made more
money this week than last week but they won't tell you
what you need to do to make even more money next week.
If you really want to find out what your users are up to - and get more of
them doing the things you want - you will need to use
some additional tools.
Tracking Programs
The Internet is packed with tracking tools for AdSense.
Some of those tools are just plain useless; others you
really don't want to do without. In my book, Google
AdsenseSecrets, I give
an introduction to each of the main programs and point
out which ones you absolutely must have if you want to
maximize your revenues.
For now though, just bear in mind that the tracking
program you use should let you see where your visitors
are coming from, where your clicks are coming from and
which keywords your biggest clickers are searching for
when they find your site on a search engine.
For more Google AdSense tips, visit
AdsenseSecrets
Once you've got all that information, it's a breeze to
use the various AdSense strategies to optimize your site
and get more visitors clicking on the highest paying
ads.
Graph Builders
In addition to tracking programs that tell you
information that you can't find out any other way, you
should also use graph builders that make your
information a snap to compare and analyze.
They convert your figures into graphs so that you can
see with one look how your CTR is changing and how your
revenues are improving.
Some of the best tracking programs include this option
but even if you've bought the wrong one, it's still
worth downloading a graph builder - especially if you
don't really have a head for figures.
For more Google AdSense tips, visit
AdsenseSecrets
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