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It is important for every web site owner who plans to
use AdSense to generate revenue to follow the rules of
the program and to avoid the mistakes that have been
made by others.
The ability to learn from the mistakes that others have
made has consistently been cited as one of the key
characteristics of successful business people, and this
is certainly true when the playing field is the
internet.
It is important to know what works, and what does not,
when it comes to running a successful AdSense program.
Let's start with the list of things you should do.
Perhaps the most important thing is to carefully follow
the terms of service you agreed to when applying for the
AdSense program.
Google has an extensive monitoring program, and they
will not hesitate to ban sites found to be in violation
of the terms of service.
It is also important to include a number of informative
articles covering a variety of different topics, but
topics that relate to one another.
For instance, a sports related web site may have
additional pages devoted to topics such as sports
medicine, fitness, nutrition and vitamin supplements.
This provides a consistent theme for the site as a
whole, while providing room for a wider variety of
AdSense ads and additional streams of revenue.
When choosing keywords it is vital to make sure those
keywords are relevant to your site.
While popular keywords tend to provide more revenue, it
is important that those keywords be relevant to your
site and its focus. It is also a good idea to look for
variations of popular keywords, or alternative keywords,
and to include those in your content as well.
When adding that keyword rich content, it is important
to provide content that is useful and unique.
Specific content will allow ads to be more tightly
targeted, and those tightly targeted ads tend to get
better results, especially for niche markets.
It is a good idea to experiment with several different
formats for your web page and your ads, and then to test
the results of those changes using either the tracking
channels provided by Google or a third party AdSense
tracking software package.
When positioning the ad blocks it is important to use a
position that is unobtrusive but also highly visible.
The text of the ads should not interfere with web
content.
Instead it should blend in and appear to be a natural
part of the site itself.
Placing the ads near the top of the web site generally
works best.
Looking at your own site from time to time and trying to
look at it through the eyes of the average viewer will
help a lot as well.
Finally, it is important to use Google channels, third
party tracking software, or a combination of both to
keep tabs on the performance of the site and make
adjustments as needed.
Making periodic adjustments and adding new content is a
great way to keep the site fresh and to keep the ad
revenue coming in.
Of course there are some important things that should be
avoided when using Google AdSense to generate revenue.
Among these no-no's are such tactics as:
- The use of automated programs to generate clicks
- Repeatedly clicking your own site
- The use of robots to generate clicks
- Tricking visitors into clicking your ads
- Including broken links on your site
- Including outdated information on your site
- Including illegal or offensive content on your site
Knowing what to do, and just as importantly what not to
do, are vitally important to running a successful
campaign using Google AdSense.
When used properly Google AdSense is a very powerful
tool for generating web site revenue, but it is
important to use it properly and to carefully follow the
terms of service set forth by Google.
It is also important to keep in mind that those terms of
service may change in response to new developments in
the industry, so it is a good idea to check from time to
time to make sure you are fully in compliance.
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