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Placing the Google
AdSense ads properly |
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We have all heard the old saying that the three most
important factors in real estate are location, location
and location, and this old axiom carries over into the
world of Google AdSense as well.
Where you place your ads can have a profound impact on
the success of your AdSense program, so it makes sense
to pay careful attention to where those ads are located.
In the case of Google AdSense, location refers to where
on the page the ads are placed. The goal, of course,
should be for the ads to blend in with the rest of the
site, rather than sticking out as an obvious ad. The
less like an ad it looks the more effective it is likely
to be.
For more Google AdSense tips, visit
AdsenseSecrets
Of course it is important that the location of the
Google AdSense ads does not interfere with the usability
of the web site itself.
It is important to make sure that the site remains
usable and intuitive, and that it does not appear
crowded or busy.
If the web site does look too cluttered, you may want to
break the site down into more sections, or add
additional pages to provide for easier reading. A side
benefit of having more pages on the site is that those
additional pages can host additional ads, and generate
addition revenue from the AdSense program.
For more Google AdSense tips, visit
AdsenseSecrets
Even though text ads are generally better and more
effective, a site that is extremely heavy on text, with
few images, may actually benefit from image ads. Adding
a few image ads can help provide much needed graphics
while naturally directing the attention of the visitor
to the ads. This strategy can be highly effective, and
it is one to consider if your web site is long on text
and short on pictures.
Whether you are placing image ads or text ads, however,
the biggest question remains where to put those ads. In
order to be most effective, the ads should generally be
placed as close to the top of the page as possible. The
ads at or near the top of the page are generally more
likely to be noticed than those closer to the bottom.
If you use "skyscraper" ads, similar to column ads in
newspapers on the sidebars of the web site it is a good
idea to place them to the right of the web site content.
This is because visitors to your web site will most
likely be reading from left to right. The visitor's eyes
will naturally go to the right, where the ad will be
displayed.
For more Google AdSense tips, visit
AdsenseSecrets
In addition, the ads should be placed in such a way that
they blend in naturally with the surrounding content.
For instance, if you already have a list of links on
your web site, it is a good idea to place the AdSense
links in that section of the web site. Google allows
this type of placement and it is perfectly proper to use
this strategy.
For those web sites with a main page that is updated
daily, the best place for Google AdSense ads is on that
frequently updated page. Putting the ads where people
will be most likely to see them is a good way to get
them noticed. If the site is updated often and
bookmarked by many users, that will increase the chances
of a visitor clicking the ads and generating revenue for
the site.
For more Google AdSense tips, visit
AdsenseSecrets
It is important to remember, however, that the home page
of the web site is not always the most visited. It is
important for each web site owner to look at his or her
own web site statistics when determining the best page
to place the majority of AdSense ads.
For many web sites, the most visited page will not be
the home page, but another page that is updated
frequently, like a "what's
new" page, or a "current events" page. If you do not
currently
receive website tracking reports, most web hosting
companies will be able to provide these important usage
statistics.
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