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Adlink Units: Are
They Worth It? |
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When Google first launched AdSense, there was some
skepticism from publishers.
As much as most people were blown away by the idea of
ads that were targeted to the content of a Web page
there was the question of whether users, used to banners
and skyscrapers, would click on something that looked so
different.
Boy, were those doubters wrong! AdSense has more than
proved its worth to advertisers, users and publishers.
A similar sense of skepticism greeted Google's launch of
AdLink units. With nothing more than a list of links
(which then lead to the ads), these units contain even
less information than a traditional AdSense unit. And
the user has to click twice before the publisher gets
paid. That makes them sound about as welcoming as a
winter barbeque in Siberia.
For more Google AdSense tips, visit
AdsenseSecrets
It took a while for publishers to discover that actually
AdLink units weren't as bad as they looked, and that
with a smart bit of positioning they could actually take
advantage of the way some pages are laid out. In fact,
for some designs, they were able to reach parts that
other AdSense units just couldn't reach!
And best of all, publishers quickly discovered that once
someone clicked on an AdLink unit, they would almost
always click on the ad that followed. That did their
revenues the world of good and removed the two-click
doubt.
The old AdLink units then were effective, but fairly
limited.
They were great if you knew the one or two places on the
page to use them but not so good if you didn't. Recently
though, Google has launched horizontal AdLink units that
have taken these ads into a whole new realm.
Because they fit neatly across a page they're useful for
a much broader range of page designs and are much more
flexible.
On the other hand though, they're now competing for
space directly with the traditional ad units, making it
even harder for publishers to figure out which ads to
place where.
Is all this good news for publishers or bad news?
It's great news for savvy publishers who have more tools
to maximize their AdSense revenues (and know what to do
with those tools) but it's bad news for people who don't
make the effort to learn how use AdSense - and now have
more ways to miss out.
For more Google AdSense tips, visit
AdsenseSecrets
.
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